Overview: Apeejay School of Management (ASM) New Delhi
Apeejay School of Management (ASM) New Delhi is a private management institute located in Dwarka, New Delhi, established in 1993. The institute offers PG-level management programmes and positions itself as a provider of MBA-equivalent education through its PGDM courses.
ASM's PGDM programmes are AICTE approved, NBA accredited and recognised as MBA equivalent by the Association of Indian Universities (AIU). Additional international accreditation noted for the PGDM is from the ACBSP (USA), which supports the programme's international recognition. These approvals and accreditations shape the academic credibility of ASM's PGDM offerings for both domestic and international stakeholders.
The institute accepts major national management entrance tests for admissions, including CAT, MAT, XAT, CMAT, ATMA and GMAT, and operates a trimester-based, two-year PGDM structure with mandatory experiential components such as a summer internship. ASM reports its campus address as Sector VIII, Institutional Area, Dwarka, Delhi and provides admissions contact points (phone and email) for prospective applicants.
UPDATE: The ASM profile and statistics on courses, fees and placements were refreshed on 8 Oct 2026 on a recent public profile; where 2026-cycle figures are cited later they use that latest public update.
The institutional profile above establishes the regulatory and accreditation baseline applicants should verify when comparing programmes. For a full institutional Overview and course list see the college page: Apeejay School of Management (ASM) New Delhi overview.
Programs & Specialisations Offered (2026)
Apeejay School of Management (ASM) New Delhi offers postgraduate management programmes at the PG level: a two-year AICTE-approved, NBA-accredited PGDM (recognised as MBA-equivalent by AIU) with mandatory dual-specialisation. The institute accepts national entrance tests including CAT, XAT, MAT, CMAT, GMAT and ATMA for admissions (source updated 8 Oct 2026).
Below table lists programmes, specialisations, duration and the published intake where available.
| Program | Specialisations | Duration | Intake |
|---|---|---|---|
| Apeejay School of Management Delhi courses — PGDM / MBA-equivalent | Accounting & Finance; Business Analytics; Marketing; Human Resources; Operations & Decision Science; International Business (dual specialisation: mandatory pairing of two majors) | 2 years (six trimesters) | 180 seats (published) |
The PGDM structure requires students to choose two specialisations; primary and secondary specialisations are declared in Term III. Specialisation electives vary by programme: the Finance stream lists electives such as corporate valuation and fintech; Marketing and Analytics streams enumerate 17 and 11 electives respectively (institution pages, undated; programme details retrieved from ASM site).
Practical interpretation: all full-time PGDM entrants study a common core in Terms I–II, select dual majors in Term III, complete a compulsory 8–10 week summer internship after Term III and undertake a capstone project in Term VI (ASM programme pages). Specialisations are designed to permit combinations across analytics, finance, HR, marketing and operations to align functional skills with industry roles.
Duration, Intake and Seat Details
Apeejay School of Management (ASM) New Delhi runs two-year PGDM/MBA-equivalent programmes; available specialisations follow a dual-specialisation model. The institute publishes an official total-seat figure for its flagship PGDM/MBA intake.
Below table lists programmes, their documented duration and the verified seat/ intake number where the source provides it.
| Program | Duration | Seats / Intake |
|---|---|---|
| PGDM / MBA (general, dual specialisations incl. Marketing, Finance, HR, Business Analytics, Operations) | 2 years | 180 |
Interpretation: ASM’s primary two-year PGDM/MBA-equivalent programmes follow a six-trimester structure and the institution reports an annual intake of 180 students for the PGDM/MBA batch (source updated 8 Oct 2026). Individual specialisations are delivered within the same two-year programme rather than as separate degree tracks, so the 180 seats cover all specialisation streams combined.
Where the institute’s official pages describe specific specialisations — for example, PGDM in Finance, HR, Marketing and Business Analytics — they confirm the 2-year duration and the trimester-based curriculum but do not publish separate seat counts by specialisation; therefore the single intake figure above is the verified number for the combined PGDM/MBA intake (ASM website programme pages; latest updates undated; aggregated Overview and seat count verified on external listing updated 8 Oct 2026).
Also Read: Apeejay School of Management
Eligibility Criteria by Program
Apeejay School of Management (ASM) New Delhi requires an undergraduate degree and valid management entrance scores for its postgraduate programmes; exact minimum marks, accepted tests and any work-experience rules are listed below.
| Program | Minimum Qualification | Accepted Entrance Tests | Work Experience Requirement |
|---|---|---|---|
| PGDM / MBA (General) | Bachelor's degree from a recognised university with 50% aggregate | CAT, XAT, MAT, CMAT, GMAT, ATMA | No mandatory work experience |
| PGDM – Finance / Accounting & Finance | Bachelor's degree with 50% aggregate | CAT, XAT, MAT, CMAT, GMAT, ATMA | No mandatory work experience |
| PGDM – Human Resources | Bachelor's degree with the institute-prescribed minimum (listed as minimum qualifying marks) | CAT, XAT, MAT, CMAT, GMAT, ATMA | No mandatory work experience |
| PGDM – Marketing | Bachelor's degree with the institute-prescribed minimum (listed as minimum qualifying marks) | CAT, XAT, MAT, CMAT, GMAT, ATMA | No mandatory work experience |
| PGDM – Business Analytics | Bachelor's degree; 50% aggregate (45% for SC/ST noted on programme page) | CAT, XAT, MAT, CMAT, GMAT, ATMA | No mandatory work experience |
The table reproduces eligibility statements published on ASM’s programme pages and the institute overview updated 8 Oct 2026. All PGDM/MBA tracks are AICTE-approved, NBA-accredited and recognised as MBA-equivalent by AIU; accepted entrance tests are identical across specialisations.
Practical interpretation: final-year students may apply provided they submit proof of graduation before the programme start. ASM’s admission process uses test scores for shortlisting and then applies written ability tests, group discussion and personal interview rounds; there is no published mandatory work-experience requirement for any PGDM specialisation.
eligibility: Candidates must hold a bachelor degree with the minimum percentages shown and a valid score in one of the listed entrance exams. Final-year students are eligible to apply.
Also Read: Apeejay School of Management fees — Tuition, Hostel & Charges 2027
Admission Process & Important Dates (2026 cycle)
Apeejay School of Management (ASM) New Delhi admits PGDM/MBA students on the basis of valid national entrance test scores followed by institute rounds (shortlisting, WAT/GD and PI). The accepted tests for 2026 are CAT, XAT, MAT, CMAT, ATMA and GMAT; this list is verified in the institute profile and ASM webpages updated in 2026.
Below is a supported, stagewise table of the application process and typical windows for the 2026 cycle based on ASM published admission guidance and 2026 exam calendars.
| Stage | Action | Typical Date/Window |
|---|---|---|
| Application | Apply online to ASM via institute application portal or through application.apeejay.edu | Open in parallel with national exam registrations (Oct–Dec 2026 windows shown by Shiksha update) |
| Entrance Test | Appear in one of accepted tests (CAT/XAT/MAT/CMAT/ATMA/GMAT) | CAT: expected November 2026 (admit cards from expected November 2026); CMAT/other tests follow respective schedules |
| Shortlisting | ASM shortlists candidates on composite score (test score + profile) | Shortlisting and GD/WAT/PI invites issued after each exam result (Dec 2026–Jan 2027) |
| WAT/GD/PI | Candidates attend Written Ability Test, Group Discussion and Personal Interview rounds | GD/WAT/PI rounds scheduled in Jan–Feb 2027 (institute GD/PI dates listed on ASM application portal) |
| Selection | Final offers based on entrance score, WAT/GD/PI and academic profile | Offers rolled out after GD/WAT/PI rounds — typically Feb–Mar 2027 |
The table above follows ASM's 2026 admissions notes and ASM programme pages that describe test acceptance and GD/WAT/PI requirement.
Interpretation: Candidates should register for at least one accepted national test before applying; expect shortlisting invites soon after the respective exam result. Prepare for WAT/GD/PI in the Jan–Feb 2027 window.
deadline: CAT 2026 exam date is expected November 2026; ensure ASM application and test scores are submitted per ASM portal deadlines.
Fee Structure, Scholarships & Payment
Apeejay School of Management (ASM) New Delhi publishes a clear tuition figure for its two-year PGDM/MBA programmes; the institute charges a total tuition fee of INR 10.15 Lakh for the PGDM/MBA (reported 2026) and a one-time fee of INR 35,000 (reported 2026).
Below table summarises published fee components for the flagship PGDM/MBA. All figures are taken from the institute’s 2026 public listing.
| Program | Total Tuition Fee | One-time Fees | Total Fee | Notes/Scholarships |
|---|---|---|---|---|
| PGDM / MBA (2-year) | INR 10.15 Lakh | INR 35,000 | INR 10.5 Lakh | Merit scholarships available; details published by institution (2026). |
Interpretation: the published totals combine tuition and one-time charges to reach a reported total fee of INR 10.5 Lakh for the two-year PGDM/MBA (2026). ASM’s public profile (updated 8 Oct 2026) notes merit-based scholarships and fee waiver schemes; candidates should check eligibility bands directly with admissions.
The fee figures above are published figures reported for 2026 (source updated 8 Oct 2026); confirm final payable amounts and instalment schedules with ASM admissions before payment.
Payment & loan information: ASM accepts structured fee payments and offers standard instalment schedules (details and bank/NEFT instructions are provided during admission). Education loans from Indian banks are commonly used for the programme; loan terms, margin money and documentation requirements depend on the lending bank and student credit profile — contact ASM admissions or your bank for sanctioned loan offers and the institute’s fee invoice required for loan sanction.
Placements & Recruiter Highlights
Apeejay School of Management (ASM) New Delhi reports placements for its MBA/PGDM programmes with documented figures from the institute's latest published cycle. The section below summarises verified placement metrics and the recruiting sectors that participated in campus hiring.
| Placement Metric | Value (Reporting Year) |
|---|---|
| Average package | INR 8.30 LPA (2024) |
| Median package | INR 8.89 LPA (2024) |
| Highest domestic package | INR 19.87 LPA (2024) |
| Highest international package | INR 20.14 LPA (2024) |
| Placement rate | 94% (2024) |
The table reproduces placement figures published in the institute's placement Overview for the 2024 cycle (latest available). Average and median packages are close, indicating a relatively tight distribution around the INR 8–9 LPA range for placed students in that year.
Recruiters came from multiple sectors; ASM highlights finance, consulting, analytics, marketing and IT/technology roles in its programme pages and placement notes. Sector-wise hiring included roles in corporate finance and banking, analytics and data roles for business analytics graduates, marketing and sales functions for the PGDM (Marketing) cohort, and HR roles for PGDM (HR) students. ASM also emphasises internships and live projects feeding into final placements.
- Top package signals: domestic and international highest packages reported at INR 19.87 LPA and INR 20.14 LPA respectively (2024).
- Placement reach: reported 94% placement rate (2024) demonstrates broad recruiter engagement.
- Sectors hiring: banking & finance, analytics, marketing & sales, HR, operations and IT/technology.
Also Read: Apeejay School of Management fees — Tuition, Hostel & Charges 2027
Curriculum, Internships & Experiential Learning
Apeejay School of Management (ASM) New Delhi runs a trimester-based, two-year PGDM/MBA-equivalent curriculum that combines core management foundations with mandatory experiential components. Core courses are delivered in the first two trimesters; specialisations and electives are chosen at the end of Term III.
The programme follows a six-term (trimester) structure across two years with structured experiential learning built into each phase. Below table summarises term-wise academic and practical elements provided by ASM.
| Term | Core Components | Experiential Elements |
|---|---|---|
| Trimester I | Management foundation courses (Business Economics, Financial Reporting & Accounting, Marketing Management I, Organisational Behaviour) | Workshops / MOOC courses (Core) |
| Trimester II | Advanced foundation courses (Business Data Analytics, Corporate Finance, Marketing Management II, People & Performance Management) | Workshops / MOOC courses (Core) |
| Trimester III | Core + Electives - Major 1 (Specialisation selection) | Workshop/MOOC Course III; students choose specialisations at end of Term III |
| Trimester IV–V | Electives - Major 1 & Major 2; Open electives; applied courses | Applied workshops, industry seminars, live projects |
| Trimester VI | Capstone Project; Strategic Management | Capstone/industry consulting project; final experiential assessment |
ASM’s academic design requires dual specialisation: students select two majors (major 1 and major 2) in Term III. Elective breadth is substantial—marketing, finance, HR, analytics and operations electives are listed on the ASM programme pages—supporting applied career paths. The compulsory summer internship after Term III is credit-bearing and intended to convert classroom learning into workplace experience. The final-term capstone project consolidates learning through an industry-linked consulting or research assignment.
Also Read: Apeejay School of Management fees — Tuition, Hostel & Charges 2027
Faculty, Research & Student Support
Apeejay School of Management (ASM) New Delhi has a faculty team focused on teaching, mentoring and industry‑linkages that support placements and career development.
The PGDM at ASM is delivered by resident faculty complemented by visiting practitioners; course pages list trimester-based core and elective modules taught alongside applied workshops and industry seminars. ASM emphasises one‑on‑one faculty mentoring from admission through placement and assigns faculty mentors for internship supervision and capstone projects, which strengthens student preparation for recruitment drives and role-specific interviews.
Research activity at ASM is organised around applied management topics tied to specialisations such as Business Analytics, Accounting & Finance, Marketing and Human Resources. The school highlights faculty-led live projects and industry collaborations in its programme descriptions, which bring recruiters direct exposure to student work during the internship and final project phases (programme pages, ASM website; undated/ongoing).
Career services at ASM provide structured support: a dedicated placement cell manages employer outreach, arranges pre‑placement talks, on‑campus recruitment, and corporate mentoring. The trimester curriculum includes workshops on employability, personality development and interview skills which feed into placement readiness. ASM also mandates an 8–10 week summer internship after Term III to create industry experience that many recruiters evaluate during final hiring (ASM programme pages, undated).
The alumni network at Apeejay School of Management (ASM) New Delhi is leveraged for placement and mentoring: alumni participate in industry interactions and placement panels, offering role guidance and referrals to current students as described on programme pages. This alumni engagement supports sector-specific hiring, particularly in finance, marketing and analytics roles where ASM highlights elective and project work.
Also Read: Apeejay School of Management fees — Tuition, Hostel & Charges 2027
Campus, Facilities & Student Life
Apeejay School of Management (ASM) New Delhi is located in the Dwarka institutional area of Delhi; the campus address is Sector VIII, Institutional Area, Delhi and the admissions email is admissions.asm@apeejay.edu with contact numbers 9289472333 and 9560222999 (admission query). (Contact details updated on expected October 2026.)
The ASM campus offers academic and student-life facilities aligned with a two-year PGDM/MBA programme. Classrooms are equipped for trimester-based teaching and experiential sessions; the website and campus pages show images of modern lecture halls and an auditorium used for guest lectures and events (campus gallery updated 8 Oct 2026).
The institute maintains a library and learning resources to support core courses, electives and project work required by the PGDM curriculum. Programme pages note workshop, MOOC and live-project components; the library supports these with course materials and industry journals referenced in programme descriptions (site updated 2026).
ASM provides computer and analytics labs for specialisations such as Business Analytics; programme details list practicals in Python, machine learning and data-visualisation as part of the curriculum, indicating dedicated lab infrastructure for analytics teaching.
Hostel availability is not specified on the published programme or campus pages reviewed; the public profiles and official programme pages do not list hostel facilities or fee details for on-campus accommodation. Prospective applicants should contact admissions using the phone or email above for current hostel options.
Student life at ASM includes clubs, events and experiential learning: the PGDM structure references industry seminars, workshops, live projects, a summer internship and a capstone project. The campus gallery and placement pages illustrate student activities and an auditorium for events; particulars about specific clubs, annual fests or student bodies are not itemised in the published material.
Practical pointers:
- Confirm hostel options and fees directly with the admissions office before budgeting.
- Ask admissions for the latest library timings and access to digital journal subscriptions if you need research resources.
- Inquire about lab access hours for Business Analytics students and software licences during GD-PI or admission queries.
Also Read: Apeejay School of Management fees — Tuition, Hostel & Charges 2027
How ASM Compares with Delhi/NCR Peers
Apeejay School of Management (ASM) New Delhi positions itself as a mid-tier Delhi private B‑school with competitive fees, specialised dual‑specialisation PGDMs and steady placement outcomes compared with typical Delhi peers.
Below table summarises comparative features where verified data exists for 2026.
| Feature | ASM (2026) | Typical Delhi Peer (tier reference) |
|---|---|---|
| Program type | PGDM/MBA equivalent, dual specialisations | PGDM/MBA (private/affiliated) |
| Total tuition fee (programme) | INR 10.15 Lakh | INR 6–24 Lakh (tier 3 to tier 1) |
| Average / Median package (latest published) | Average: INR 8.30 LPA; Median: INR 8.89 LPA (2024) | Typical range: INR 6–16 LPA (varies by tier) |
| Highest reported package | Domestic: INR 19.87 LPA; International: INR 20.14 LPA (2024) | Varies widely; tier‑1 peers report higher tops |
| Approvals & accreditations | AICTE approved; NBA accredited; AIU equivalence; ACBSP (reported) | Often AICTE/NBA or university affiliation depending on college |
| Seats / intake | 180 (PGDM) | Varies by college |
Interpretation: Apeejay School of Management (ASM) New Delhi offers a clear value proposition for applicants seeking dual‑specialisation PGDMs in Delhi at a mid‑range fee point. Its INR 10.15 Lakh tuition places it above many local private tier‑3 colleges but below the most expensive tier‑1 schools. Placement averages and medians reported for 2024 show respectable outcomes for its tier; highest packages indicate occasional premium recruitments.
caution: Placement figures cited are from the institute's latest published placement report for 2024 (source updated Oct 8, 2026). Prospective applicants should check ASM's 2026 placement release when available.
Also Read: Best MBA College in Delhi 2026: Highest Average Salary
Important Points
- Program type PGDM (MBA-equivalent) offered as two-year, trimester-based programmes with mandatory dual specialisation; AICTE approved and NBA accredited.
- Fees Total tuition fee for MBA/PGDM is INR 10.15 Lakh and total fees reported INR 10.5 Lakh (includes one-time charges).
- Admissions Accepts CAT, XAT, MAT, CMAT, ATMA, GMAT; shortlisting includes WAT, GD and PI rounds.
- Placements Latest published (2024) average package ₹8.30 LPA, median ₹8.89 LPA, highest domestic ₹19.87 LPA.
- Location Campus in Dwarka, New Delhi with infrastructure that includes auditorium, library, and classrooms; summer internship and capstone project are compulsory.
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Frequently Asked Questions
What programs and specialisations does Apeejay School of Management (ASM) New Delhi offer in 2026?
Apeejay School of Management (ASM) New Delhi offers two-year PGDM/MBA-equivalent programmes with mandatory dual specialisations. Primary specialisations include Marketing, Finance (Accounting & Finance), Human Resources, Business Analytics and Operations & Decision Science.
What is the eligibility criteria for the PGDM/MBA at ASM New Delhi?
Eligibility requires a bachelor’s degree from a recognised university with at least 50% aggregate marks (45% where specifically noted for some analytics programmes). Final-year students may apply subject to degree completion.
Which entrance exams does ASM accept for 2026 admissions?
ASM accepts scores from CAT, XAT, MAT, CMAT, ATMA and GMAT for shortlisting candidates for its PGDM/MBA programmes.
What is the total fee for the PGDM/MBA program at ASM and are scholarships available?
The total tuition fee reported for the PGDM/MBA programme is INR 10.15 Lakh and total fees around INR 10.5 Lakh including a one-time INR 35,000 charge. Merit scholarships and fee concessions are offered; details and eligibility are published by the institute.
How does ASM perform in placements and which recruiters visit campus?
The institute’s latest published placement report (2024) shows an average package ₹8.30 LPA, median ₹8.89 LPA, and highest domestic package of ₹19.87 LPA. The placement rate was reported at 94%; ASM lists a range of sector recruiters in its placement summaries.
Conclusion
Apeejay School of Management (ASM) New Delhi runs AICTE-approved, NBA-accredited two-year PGDM programmes recognised as equivalent to an MBA, with mandatory dual specialisations, trimester-based academics, compulsory summer internship and a structured placement process. Its reported 2024 placement metrics and the institute’s fee profile make ASM a middle-tier Delhi option for applicants seeking functional depth plus practical exposure in marketing, finance, analytics, HR and operations.
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